Icebreaker is about icebreaking.

It's about our relationship to nature, and to each other. And it's about new ideas and doing things differently; being an authentic natural choice in an age of synthetics, and seeing how far we can develop this simple idea. We think
it's a 100 year idea, and we're just learning to walk.

Each year we procure the best merino wool in the world, directly from the best growers in the world, up high in the very pure Southern Alps of New Zealand. If the fibre didn't work, the animals would die every time it snowed. But it does, and they don't.

From there our hand-picked pure merino goes in search of the best technology, ethical manufacturing, and environmentally sound practices before it completes its transformation into a hand-made Icebreaker.

And then, maybe you saw it and discovered it for yourself. Will you do something extraordinary in yours? We believe in dreams, and in the human spirit.

Put together, it all makes common sense; a natural high-performance clothing system and a fresh set of ideas based on respect for nature, ethics, and sustainability. We have built a platform to prove that nature is cool, and not everything has to be made of plastic.

Yes, it is possible to build a company that doesn't deliver at the expense of our environment. We have, and you are a part of it.

Jeremy Moon, Founder and CEO