How do we
treat the land?
The merino sheep that grow wool for our
garments are farmed in some of the most
fragile ecosystems in new zealand.
Our growing methods respect these ecosystems and ensure long-term sustainability.
Low intensity farming – often at less than one sheep per acre – minimises the impact of farming on the environment and gives grazed pasture time to regenerate.
We sign long-term contracts with merino wool growers instead of buying all our wool at auction. Our contracts give growers financial security, and enable us to set strict standards on environmental management, animal welfare, and wool quality.