It has become de rigeur for foodies to know whence their table fare came. Now an outdoor clothing producer has opened its business wide so that consumers can trace their clothes back to their origin...read more
Jeremy Moon, founder of outdoor clothing brand Icebreaker, received a gong on his 39th birthday but preferred to pass the honour of the award to his colleagues...read more
We've written about product life story labels on goods ranging from bananas to jewelry, and a few weeks ago a new example emerged from the world of apparel: New Zealand merino wool clothing company Icebreaker now allows customers to trace each garment they buy back to the sheep stations where the merino fibre was grown...read more
TV article on KGW.com, Portland News Channel 8. Watch the video online.
Icebreaker is making a major push to expand its sales in Europe, already the $100 million businesses’ biggest market...read more
When Matt Rudd put the odour-eating claims of high-tech running wear to the test, he didnt wash for four days. Then he asked his pregnant wife to judge the results...read more
Icebreaker, the outdoor clothing company that specialises in using merino wool, has launched a new scheme to make its clothing traceable. Sportsister looks at how you can track your garments in a new traceability initiative....read more
The propaganda: first came the chicken, then the egg. But what really came first, and being able to prove it, is becoming more and more important in a consumer-driven world inundated with questions of sustainability, ethical production and product integrity...read more
We love it when something subverts expectations—meaning, we're enamored with wearing wool during the summer. By wool, of course, we mean merino ...read more
"If nothing else, loitering on wind-blown pavements waiting to get into various shows teaches you a thing or two about dressing warm. Result: the Times fashion team has discovered that the nonpareil of cosy but sleek dressing is the Ice Breaker. Designed in New Zealand...read more
"I loved the Motatapu Icebreaker so much in 2006, I didn't actually want to run any other races for a while. It was a bit like having post Motatapu Icebreaker blues!" Melanie started running when she came to Queenstown five years ago with the help of Adrian Bailey...read more
After locating an expanded global design center here in January 2007, leaders at the New Zealand-based purveyor of merino wool sports apparel will move the company's U.S. headquarters to Portland from Idaho......read more
In all the hundreds of thousands of words that have been written about Icebreaker since it started in 1995, you never read about anything going wrong. Sold in more than 1,500 stores, Icebreaker leads the merino category - a category it created - in each and every one of the 22 countries where it’s currently sold. On point to do about $150 million...read more
Icebreaker USA based in Sun Valley ID, has been voted as the best selling base layer after long-term leader Capilene in a retailer survey conducted by SNEWS® and reported in the Winter 2006 issue of Gear Trends® magazine. The trend report, which polled specialty retailers nationwide representing over $2.3 billion in sales annually, indicates merino as the fifth fastest growth category among specialty stores...read more
The large meeting room in Icebreaker's warehouse-chic HQ in Wellington's Dixon St is abuzz with shapely young women stripping off and pulling on prototype jumpers and t-shirts for size and fit. Down on the floor in the middle of the open-plan office, a sales team member is working through a sheaf of orders. Others scurry about preparing racks of end-of-line oddments and factory seconds in preparation for Icebreaker's annual ...read more
A transcript of TV1's "Sunday" documentary on Icebreaker and its relationship with the US. Within this page you can also view the related video (12 minutes)
Outdoor clothing company Icebreaker Nature Clothing has made what's said to be the largest purchase of merino wool for apparel in New Zealand history...
Outsides Jan Fahrenheit Betros har i sommar varit på plats i Australien och Nya Zeeland för att med egna ögon se var din nya merinoull-tröja kommer från. Merinoull är tillsammans med miljötänkande den klarast lysande trenden inom friluftskläder just nu. I denna artikel går vi till botten med med vad merino egentligen är, samt vad du bör tänka på när du investerar i ett relativt dyrt men ack så praktiskt merinoplagg.
För bara 13 år sedan grundade Jeremy Moon Icebreaker, företaget som skulle bli pionjärer inom dagens mest revolutionära funktionskläder - underställ i merinoull.
