Rowing
"When I'm rowing, Icebreaker is so much more comfortable than polypropylene thermals. In the depths of winter, I work out in an Icebreaker 200-weight base layer and occasionally put another layer on top. The merino keeps me warm even when it's wet - a continual problem when I'm on the water," says George.
"My Icebreaker layers never make me feel clammy or too hot. And Icebreaker socks are brilliant - they don't stink, even after a day's wear."

George Bridgewater