Where to next
It has taken us 25 years to craft our business
and we haven’t finished yet.
Our transparency report is the result of our 25 years of commitment to building an ethical and sustainable business and while we’re not perfect, we are proud of what we have achieved.
In this report we share with you our journey from our origins to where we are today. We identify where we can improve and our aspirations for the future.
3 main areas for improvement
We believe nature has a better way and our product team are relentlessly seeking natural fibre alternatives to the synthetic fibres we use today.
We're reviewing and refreshing our packaging to focus on more sustainable options. This includes: swing tags made with organic cotton cord and natural sugarcane-based card; packaging made with FSC-certified cardboard; and trialling FSC-certified, curbside recyclable paper for our factory bags.
Return & recycle program
We want to reward our loyal consumers that want to make a difference. We are committed to establishing a return and recycle product lifecycle program, for consumers wanting to return their icebreaker for recycling by 2022.
All our factories are on-boarded to the strictest environmental standards. However, we are developing our own icebreaker factory environmental guidelines, backed up through benchmarking & independent auditing, to ensure we are exactly where we want to be. Leading, rather than following.
Regenerative Wool platform
We're combining forces with the New Zealand Merino Company (NZM) and global merino wool apparel and footwear brands Allbirds and Smartwool. We'll be working collectively with 170 merino growers to create the world's first regenerative wool platform covering 2.4 million acres in New Zealand.
Product lifecycle assessment
We are committed to understanding the impact of our product on the planet. We are starting this lengthy & intensive process with an ‘on farm’ lifecycle assessment in partnership with NZ Merino to better understand the impact of merino farming.
Establishment of the icebreaker growers club
We are committed to long term grower relationships to protect our NZ wool source. We have recently established the icebreaker Growers Club, offering 10 year supply contracts to our loyal NZ growers.
"We aren’t perfect, but we are conscious of our choices, and are constantly striving for better."
Jeremy Moon, Founder
Sustainability isn’t just a feature of our products, it’s in the values and design of our business.
Read our transparency report