MOVE TO
NATURAL.
NATURAL APPAREL MADE
FOR EVERYDAY LIVING.
CURL UP
IN LUXURY

17 microns of supple softness. That’s finer than human hair. No wonder our merino feels so silky and luxurious to wear. Did we mention it’s also machine-washable? For luxury that’s easy care.

WARMTH
WITH YOU

This is what you’ve dreamed of. The crunch of snow, the sting of crisp, fresh air. Embrace your adventures in the natural warmth of mid and outer layers in high-performing merino.

BUY A PAIR OF SOCKS, GET ONE 50% OFF

TRY OUR SOCK FINDER

THE NATURAL
FIBER FACTORY

“We absolutely love what we do.” Meet Anne and Philip Todhunter, who grow our superfine merino fiber at Lake Heron Station in the Southern Alps.

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