Natural summer comfort

Embrace going out again in silky-soft merino pieces. You’ll love summer in merino fibers, which breathe naturally with your skin and feel cool in the heat.

She’s a natural

Nature-inspired artist Hannah Jensen stays cozy and connects with nature while working from home in the Nova Sweater, in plant-based TENCEL® and merino wool.


Andrea and Roman Jewell of Fix & Fogg create enticing peanut butters using the best quality of natural ingredients. They wear our 旅 TABI collection in natural merino for effortless style and comfort.

Merino vs Synthetic

Natural fibers need less washing. Which means less resources down the drain and less plastic pollution washed into the oceans from synthetic clothing. A win for you, and the planet.


XXV is a limited-edition collection that celebrates our past and looks to our future. For 25 years we have challenged the status quo and strived for natural progress. Our world is changing – be part of the movement towards natural solutions.

Natural apparel for your life, made with superfine merino wool.

Our merino fiber is grown in the rugged Southern Alps of New Zealand, where it faces the ultimate field test. Durable, lightweight and soft, merino wool is warm in the winter and cool in the summer. Our versatile range of clothes includes base layers, men’s and women’s underwear, T-shirts and jackets. From city to mountain, hiking, skiing or laidback living, icebreaker is a sustainable choice for you and the planet.
Move to natural.