icebreaker is about icebreaking
We explore the relationship between people and nature. It’s about kinship, not conquering. Nature is our hero.
Driven by the belief that nature has the solutions, we provide natural performance alternatives to synthetic based apparel to create a healthier more sustainable future for our species and the planet.
Plastic against your skin? Really? We believe there is a better way and nature has the answers.
Our founding purpose defines not just what we make, but how we make it. Sustainability isn’t just a feature of our products, it’s in the values and design of our business.
Nature tends to be guided by three distinct rules
These apply to a high country sheep station, an ecosystem such as a forest floor, and our business philosophy.
Living things thrive or die based on their ability to adapt to their changing environment.
Living things work together for mutual benefit.
Nature doesn’t waste anything. Waste is a uniquely human trait.
Sustainability isn’t just a feature of our products, it’s in the values and design of our business.
Read our transparency report