Progress by nature

We’re celebrating 25 years of natural progress and challenging the status quo of how clothing is made.

Join us on the journey

Highlights of our third Transparency Report.

Transparency

Discover the land and growers of icebreaker merino.

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100% natural fibres

We’re aiming for all plastic-free fibres by 2023.

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Inspiring people

Meet the humans driving change.

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What if you could see everything we do?

We’re spelling out the ways in which we move to natural with our apparel, from M to L, so that you can make conscious choices with your wardrobe. Discover the full story, below.

M O V E T O

N A T U R A L

M is for

Materials

We’re not perfect but we're striving to make a positive difference by aiming for all our materials to be plastic-free by 2023.

#movetonatural

O is for

Our people

Our icebreaker community is full of progressive thinkers and change-makers - from growers to consumers to our flock – all working towards a more natural vision for the future.

#movetonatural

V is for

Vision

To champion a global community of people to move towards natural solutions.

#movetonatural

E is for

Ethical practices

We ensure that everyone who works on an icebreaker product does so in a fair, safe and non-discriminatory workplace.

#movetonatural

T is for

The next 25 years

For 25 years we’ve challenged the status quo to provide natural performance alternatives to plastic-based apparel and we’re looking forward to the next 25 years of natural progress.

#movetonatural

O is for

Ocean advocate

We partnered with Ben Lecomte and The Vortex Swim crew to gather data across the Great Pacific Garbage Patch to further understand the impact of apparel on ocean pollution.

#movetonatural

N is for

Natural clothing

From seamless knits to plant-based dyes and renewable fibres, we’re continually seeking ways to create innovative, natural clothing solutions.

#movetonatural

A is for

Animal welfare

We’ve always followed the strictest guidelines to ensure the sheep feel just as good making your icebreaker merino as you will wearing it.

#movetonatural

T is for

Traceable product

We have direct relationships with the people who make our products every step of the way, from fabric to garment, giving us a unique advantage in controlling and minimizing our footprint.

#movetonatural

U is for