The History
of icebreaker.

1995: Natural pioneers.

In 1995, Jeremy Moon founded icebreaker, creating a new category of natural performance clothing with merino wool. This revolutionary fabric offers unmatched breathability, softness, and moisture-wicking properties, making it ideal for outdoor and active wear.

1997: Partners for life.

In 1997, we started to establish long-term partnerships with key New Zealand merino wool growers, ensuring ethical sourcing and high-quality fibers. These partnerships allow us to support sustainable farming practices.

2003: International Partnership.

Expanding our manufacturing hub to Shanghai in 2003 advanced our capacity and access to cutting-edge technology. This move enabled us to enhance production efficiency and maintain our commitment to quality. Discover how our global partnerships contribute to our innovative apparel in our transparent supply chain.

2005: From Head to Toe.

In 2005, we expanded our product line to include hats, socks, scarves, and gloves, opening our first retail store in Wellington, New Zealand. This milestone marked our commitment to providing comprehensive merino wool solutions for every part of your wardrobe. Explore our wide range of merino wool accessories.

2006: Printing on Merino Wool.

In 2006, icebreaker became the first company in the world to print graphics on merino wool. This innovation allowed us to offer unique, stylish designs without compromising the natural benefits of merino wool. See our latest graphic print t-shirts for men and women’s artist t-shirts.

2007: Leading the industry.

As one of the first outdoor apparel brands to source wool through theZQ program, in 2007 we banned mulesing from our supplying farms. This commitment ensures ethical treatment of animals and the highest quality wool.

2012: No need to duck.

In 2012, we developed MerinoLoft™, a natural insulation made from merino fiber, offering a sustainable alternative to duck down. This innovation provides lightweight, breathable warmth, perfect for outdoor adventures.

2014: Cool-Lite™ Development.

In 2014, we released a breakthrough blend of merino wool and TENCEL™ Lyocell fibers, Cool-Lite™, offering superior moisture management and breathability. Ideal for high-intensity activities, this fabric keeps you cool and comfortable.

2017: Transparency and Innovation.

In 2017, we launched our first Transparency Report, publicly disclosing our supply chain, policies, structure, and practices. This year also saw the development of RealFleece™ , enhancing the natural benefits of merino wool with added softness and warmth.

2018: The Growers Club.

In 2018, we introduced the Growers Club, an industry-first 10-year supply contract with our growers, transforming on-farm economics, social, and environmental sustainability. Icebreaker also became part of VF Corporation, expanding our reach and resources.

2019: Move to natural launch.

In 2019, we launched a global movement towards nature-focused solutions, featuring ambassador Ben Lecomte and The Vortex Swim. This campaign encourages choosing natural, sustainable apparel. to natural launch.

2020: Making Natural Progress.

In 2020, we continued our innovation with merino, plant-based fibres and and bio-based fibres and aimed towards a goal to be plastic-free by 2023.

2021: ZoneKnit™ and MerinoFine.

In 2021, we develop ZoneKnit™, an ISPO award-winning innovation, and MerinoFine, an ultrafine fiber at 15.5 microns. These advancements offer unparalleled comfort and performance.

2022: The Road to Regenerative.

In 2022, we partnered with The New Zealand Merino Company and their ZQRX platform, switching to regeneratively grown wool. We also developed Shell+™ and proudly won the Outdoor Retailer award for it.

We reached 96.14% plastic-free fabric across our range! We're proud of our progress and dedicated to reaching new heights in transparency.

We launched our first impact vote initiative with The New Zealand Merino Company. Thanks to the icebreaker community, we're sponsoring a regenerative grazing project across our merino stations.

In 2025, we turn 30! We're celebrating three decades of innovation and responsible practices in natural performance apparel. Here's to 30 years and beyond!