Terms & Conditions


General Terms of the icebreaker's nature.rewards Programme ("Terms")

As of April 19, 2021

Membership of icebreaker's nature.rewards Programme ("The Programme") and its benefits are offered at the discretion of icebreaker, which reserves the right to terminate, change, limit, modify, or cancel any rules, regulations, benefits, or conditions of participation of "The Programme" at any time, with or without notice. In the event of cancellation, Points earned up to the date of cancellation will be issued according to the "Terms" in place immediately prior to cancellation.

icebreaker may change or modify these "Terms" at any time. We will post the revision date with the revised "Terms" on our website. Electing to remain a Member after a change in the "Terms" constitutes your acceptance of the revised "Terms". The revisions to "The Programme" that icebreaker may make include, but are not limited to, any of the following changes: (i) increase or decrease the number of points for each purchase and activity; (ii) increase the number of Points required to earn an Instant Reward and/or to qualify into a Level; (iii) cease providing a Instant Rewards and/or Level Rewards; (iv) change the method of becoming a Member; (v) institute or add blackout dates for earning Points or using Instant Rewards and/or Level Rewards.

These "Terms" are void where and to the extent prohibited by law.

In the event of a dispute over ownership of an "The Programme"'s account, the registration will be declared to have been made by the authorized account holder of the email address submitted at the time of registration. For purposes of these "Terms", the "authorized account holder" is the natural person who is assigned to the submitted email address by an internet provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.

Abuse of "The Programme", including failure to abide by these "Terms", the sale or barter (or the attempted sale or barter) of Instant Rewards, Level Rewards, Points, or promotional offers, and any misrepresentation of fact relating thereto or other improper conduct as determined by icebreaker in its sole judgment may result in cancellation of a Member's account and future disqualification from Programme participation in "The Programme", forfeiture of all Points accrued, and cancellation of any qualified Instant Rewards and Level Rewards. At our discretion, we may prosecute abuse of "The Programme" to the fullest extent of the law.

You may cancel your nature.rewards membership at any time by contacting our Customer Service Team. If you cancel your nature.rewards membership, your accrued Points will be forfeited.

Points are not transferable and may not be combined among Members or conveyed by any means to anyone, including through a Member's estate, and may not pass to a Member's successors and assigns. Accrued Points do not constitute property of the Member. Accrued Points are not transferable by the Member upon death, as part of a domestic relations matter, or otherwise.

By agreeing to participate in "The Programme", you release icebreaker Pure Merino GmbH, its parent and subsidiaries and affiliate entities, and their respective, directors, officers, employees and agents (the "Released Parties") from all liability with respect to the misdirection or misuse of any Points, or the use of any Level Rewards and Instant Rewards by an individual other than "The Programme"'s Member who earned the Level Rewards and Instant Rewards. You further agree to release the Released Parties from and against any and all claims, damages, losses, liabilities, and other expenses (including, without limitation, attorney's fees) relating to your participation in "The Programme", use of Instant Rewards, use of products or experiences from the Level Rewards, or agreement to these "Terms".

The Released Parties make no warranty or condition, express or implied, including, but not limited to, any warranties or conditions of merchantability or fitness for a particular purpose with respect to "The Programme", membership in "The Programme", or any products or services related to "The Programme".

The "The Programme" and these "Terms" will be governed by and construed under the substantive laws of England and Wales, without reference to conflict-of-laws considerations. The parties submit to the non-exclusive jurisdiction of the Courts of England.

The icebreaker logo, and other logos and taglines are the intellectual property of icebreaker.

If you have any questions about the "The Programme" or these "Terms", please contact our Customer Service Team.


"The Programme"

When a member joins "The Programme", he or she can earn points on purchases made in the United Kingdom icebreaker website at for purchases paid for in GB£, made from, and delivered to, United Kingdom only.

Points will be earned during each nature.rewards Year. A nature.rewards Year is defined as a year from when you signed up to the nature.rewards program. For example, if you joined on the 1 April 2020, your nature.rewards year will end on the 31 March 2021.



A member must be at least 18 years of age or above to enrol into the "The Programme". Employees of icebreaker Ltd and all its affiliates and subsidiaries, and/or individuals receiving a discount or free product to represent the icebreaker brand are not eligible.


Joining "The Programme"

A member may enrol into "The Programme" online at by creating an account. The user is responsible for providing the correct email address to receive points and rewards. As a result, each Member is responsible for maintaining accurate and updated personal information, including your email address. A member may update his/her personal information online at or by contacting our Customer Service Team. A member may opt-out of "The Programme" at any point in time by contacting our Customer Service Team. Where a member opts-out, the member will lose all their entitlements to forfeit of all Points accrued, and any qualified Instant Rewards and Tier Rewards will be cancelled with immediate effect.

A member may join "The Programme" at any time.


Earning Points

Points can be earned and accumulated during the nature.rewards Year. Members will receive fifty (50) points when upon signing up for a account and registering as a Member. When purchases are made at, members will receive ten (10) points for every £1 spent on eligible full-price product, five (5) points for every £1 spent on eligible discounted product. Only purchases made on are eligible for points accumulation. Purchases with other discounts (for eg, Greesy Deals) and/or made during a promotional period will not be eligible to be converted to points unless explicitly stated. Accumulated points are used for the sole purpose of determining the Membership Level each member achieves within a nature.rewards Year and cannot be converted into cash or used to redeem rewards. All the points earned within a nature.rewards Year will continue to accumulate until March 31 2020. On April 1 2020, all accumulated points will be reset to zero (0).

There will be a delay between the time of purchase and the actual award of points to your account. During this period, the status will be marked as 'Pending'. Products that are returned will count towards the deduction of points eventually awarded. Once the points are confirmed and awarded, the status will be marked as 'Approved'.

Purchases with other discounts (for eg, Pro Membership, Growers’ Discount or other partner, discount or coupon codes) and/or made during a promotional period will not be eligible to be converted to points unless explicitly stated. Accumulated points are used for the sole purpose of determining the Membership Tier each member achieves within a nature.rewards Year and cannot be converted into cash or used to redeem rewards. All the points earned within a nature.rewards Year will continue to accumulate until the end of the nature.rewards Year. At the end of the nature.rewards Year, all accumulated points will be reset to zero (0).


Membership Levels

Levels are tied to the points you earned within a nature.rewards Year. Each Level brings with it associated Level Rewards. You will start off with zero (0) points at Level 0 upon registration as a Member (and will be reset to zero (0) points at the beginning of each nature.rewards Year). You will progressively get upgraded to higher Levels upon accumulating a certain amount of points within each applicable nature.rewards Year. Members achieving the Seeker, Adventurer and The Natural Levels will be reset back to Level 0 at the commencement of the following new nature.rewards.Year.

If a member has joined the Programme in the previous nature.rewards year, and have achieved a particular Level, the member will remain minimally within that Level through to the end of the applicable nature.rewards year unless the member accumulates enough points in the applicable year to reach the next Level.



Unless stated otherwise, rewards are typically issued via email, delivered to the email address submitted at the time of registration into the “The Programme”.

Rewards in the form of discount coupons can be applied on purchases made on the website subject to their expiry dates (3 months from the issuing date).

Each discount coupon must be applied in its entirety within a single order. The discount coupon’s value cannot be partially applied, split across multiple orders or saved for future orders.

Returning any or all items within a purchase that have discount coupon(s) applied shall only result in the refund of the actual final amount paid, in its original form of payment.

If an order has more than one item, the applied discount coupon(s)' total amount deducted is proportionately distributed across all the items in the order. As such, when an order is partially returned, the total amount refunded shall be the original price of the returned items less the proportionate discounts applied on the returned items.

The applied discount coupon(s) will not be refunded, and hence will be forfeited.

More than one (1) coupon code may be applied within a single purchase, as long as the total merchandise value in the bag has a minimum value of £5 upon application of all discount coupon codes.


Email and Privacy Policies

By registering for "The Programme", you agree to receive transactional emails regarding the "The Programme" from icebreaker. These may include information about Points, Levels, Instant Rewards, Level Rewards, Programme updates, and other related materials at the discretion of icebreaker. Members may not unsubscribe from transactional emails of "The Programme", but can cancel their membership in "The Programme" as described in the "Terms". When registering for "The Programme", Members will have the option of signing up to receive promotional email offers and updates from icebreaker. Members may unsubscribe from icebreaker's promotional emails at any time via the unsubscribe link in those emails. By registering for "The Programme", you consent to the collection, use and disclosure of your personal information as described in the icebreaker Privacy Policy.