Still wearing plastic?

For many of us the answer is, uncomfortably, yes.

The uncomfortable truth is, plastic is still the dominant textile in the fashion and apparel industry world-wide. Conservatively speaking, statistics tell us that half of the clothes in our wardrobes (and on our backs right now) are in fact made from materials derived from petro-chemicals.

Don't wear plastic, wear icebreaker. Merino breathes, doesn't smell, it's lightweight, easy to care for, manages moisture and regulates temperature.

Choose 100% merino clothing.