for real performance.
Forget fake
We're on a mission to redefine outdoor clothing with nature's performance fibres.
Since 1995, icebreaker has recognised merino's potential to surpass synthetics and plastics for a better future. Merino wool is unlike anything you've tried before, and the perfect choice for unparalleled performance.
We didn't hit our 2023 100% plastic-free goal, but we're proud of our journey so far.