
Fake sheep. Real clothes.
Did you catch the buzz? Picture this: Parisian streets in chaos as a flock of sheep stages an unexpected takeover, disrupting the norm with their woolly charm. Surprise! It was all us.
In a world where telling real from fake can be tricky – whether it's distinguishing AI from reality or natural from synthetic clothing – we decided to have some fun.
Sure, the sheep invasion was fake, but our commitment to crafting authentic, natural clothing is as real as it gets.

Forget fake. Choose real.
We're so confident you'll feel the real difference with our natural fibre tees we're giving away our 100% merino tees all over Europe. For free. We are in London, Paris and Munich. Join our movement and feel the difference for yourself, for real.