Our aim:
Plastic-free by 2023
We're 91% of the way to our aim of plastic-free fibres by 2023.
The last 9% is the hardest, and we won't rest 'til we've made it.
9%
0%
Merino or plant-based
vs Synthetic
2021 Fibre
We've removed 59 synthetic-heavy styles.
Retail value $7,900,000
We use
ZERO acrylic.
This year, we've made
65% more styles
in 100% merino or plant-based fibres.
0 iconic collections.
100% merino or plant-based fibres.
Knitwear
Nature Dye
Oasis Baselayer
0 pieces sold.
Some other ways we are moving to natural...
Plastic-free
We were born to be not only the natural fibre champions, but together with you to be champions of nature.
Thank you for joining us on this journey.
*Plastic-free main materials in our new icebreaker retail stores
The last
9%
The final stretch is the hardest. And our team have some specific challenges to solve.
We're not perfect, but we're relentlessly pursuing our plastic-free goal.
Strength
(Nylon)
We hate holey socks as much as you do. We use a touch of nylon in our socks for toe and heel strength.
Like many of our competitors, we are struggling to find a natural alternative.
Stretch
(Elastane)
Imagine your icebreaker underwear without a touch of stretch for comfort.
Our underwear contains around 5% elastane and we are working to develop a bio-based alternative.
Lightweight strength
(Polyester)
Our MerinoLoft™ jackets have a fine outer layer of polyester as a lightweight and durable shell for the lofted merino fill.
We’re aiming to find a solution for this outer shell by 2023.
