Our aim:

Plastic-free by 2023


We're 91% of the way to our aim of plastic-free fibres by 2023.

The last 9% is the hardest, and we won't rest 'til we've made it.



Merino or plant-based
vs Synthetic

2021 Fibre

Mote to natural graph

We've removed 59 synthetic-heavy styles.

Retail value $7,900,000

We use

ZERO acrylic.

This year, we've made

65% more styles

in 100% merino or plant-based fibres.

0 iconic collections.
100% merino or plant-based fibres.



Nature Dye

Nature Dye

Oasis Baselayer

Oasis Baselayer

0 pieces sold.

Some other ways we are moving to natural...


We were born to be not only the natural fibre champions, but together with you to be champions of nature.

Thank you for joining us on this journey.

*Plastic-free main materials in our new icebreaker retail stores

The last

The final stretch is the hardest. And our team have some specific challenges to solve.

We're not perfect, but we're relentlessly pursuing our plastic-free goal.



We hate holey socks as much as you do. We use a touch of nylon in our socks for toe and heel strength.

Like many of our competitors, we are struggling to find a natural alternative.



Imagine your icebreaker underwear without a touch of stretch for comfort.

Our underwear contains around 5% elastane and we are working to develop a bio-based alternative.

Lightweight strength

Lightweight strength

Our MerinoLoft™ jackets have a fine outer layer of polyester as a lightweight and durable shell for the lofted merino fill.

We’re aiming to find a solution for this outer shell by 2023.

Step inside our business

These reports are the result of our long-term commitment to build an ethical and sustainable business.

Report 2020


Report 2019


Report 2018


Report 2017