PlasticPlasticMerinoMerino
We are living
in synthetic times.
We can do anything.
Be anything. Wear anything.
But it's not real.
Real is a natural way of living.
With real
connections, real
experiences,
out here.
Where nature has given us
real fibres. To make
clothing perfected to
perform outdoors.
Real fibres,
for real
performance,
in the real world.

Do you know what your clothes are made of?

Go on, check your label.
VS
Plastic
Made with
53% Polyester, 38% Nylon, 9% Elastane

Much of today's clothing is made from petrochemical plastics, which tend to be less breathable, can feel sticky and clammy, and may cause odour.

Natural
Made with
70% Merino Wool, 30% Cotton

We use real fibres, made for real performance, in our clothing. The kind of fibres that that not only feel better next to skin, but also leave a lighter footprint.

Shop natural fibre apparel
Choose real
Forget fake

We're on a mission to redefine outdoor clothing with nature's performance fibres.

Since 1995, icebreaker has recognised merino's potential to surpass synthetics and plastics for a better future. Merino wool is unlike anything you've tried before, and the perfect choice for unparalleled performance.

OUR PROGRESS
We're 96.14% plastic-free.

We didn't hit our 2023 100% plastic-free goal, but we're proud of our journey so far.

OUR PROGRESS

In a world of synthetics,
we choose real, natural fibres.

Merino wool
Merino woolMerino wool
Merino wool

Introducing our performance powerhouse: merino wool. Found in many of our products, it's 100% merino for maximum impact. Built tough to handle the elements, it regulates your body temperature, naturally fights off odours, and delivers unmatched comfort.

Cotton
CottonCotton
Cotton

Experience the incredible partnership of merino wool and cotton. Soft, breathable, and perfect for everyday wear, this blend offers the best of both worlds. As we prioritise natural fibres over synthetics, we're increasing our use of organically grown cotton.

TENCEL™ Lyocell
TENCEL™ LyocellTENCEL™ Lyocell
TENCEL™ Lyocell

Discover the power of TENCEL™ Lyocell, sourced from eco-conscious wood, perfect for outdoor adventurers. Blended with merino in our Cool-Lite™ tech, it's gentle on your skin but built for performance. TENCEL™ is a trademark of Lenzing AG, learn more at tencel.com.

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Benefits of Merino

01
Natural odour resistance
Keeping you fresh and confident all day long, wear after wear.
02
Moisture management
Moves away moisture to keep you dry and comfortable, no matter what the day brings.
03
Thermoregulation
Keeping you warm when it's cold and cool when it's warm, so you stay just right in any weather.
04
Soft + Comfortable
Merino wool fibres are incredibly fine, itch-free, and so soft next to skin you won't want to wear anything else.
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shop 100% merino

Choose real
Forget fake

Shop natural fibre apparel