Hey Ewe.

We think wearing natural merino fibres next to your skin is the best. Why? Because they’re born in nature and road-tested by the experts – these guys. Soft and versatile for at home or on the go, icebreaker merino is the natural choice for your life in motion.

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100% better
by nature

Adrian Grenier chooses 100% merino base layers for all-day comfort: "They're natural and don't retain the stench."

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100% merino

Free of plastic microfibres, 100% pure merino fibres are hand-picked for strength and softness to create a luxurious fabric that naturally breathes and resists odours.

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Full transparency

Do you know how your clothes are made? Take a look inside icebreaker with our third Transparency Report, which includes how we're aiming for all our materials to be plastic-free by 2023.

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Natural apparel for your life, made with superfine merino wool.

Our merino fibre is grown in the rugged Southern Alps of New Zealand, where it faces the ultimate field test. Durable, lightweight and soft, merino wool is warm in the winter and cool in the summer. Our versatile range of clothes includes base layers, men’s and women’s underwear, T-shirts and jackets. From city to mountain, hiking, skiing or laidback living, icebreaker is a sustainable choice for you and the planet.
Move to natural.