Our aim:

Plastic-free by 2023

We're 91% of the way to our aim of plastic-free fibres by 2023.

The last 9% is the hardest, and we won't rest 'til we've made it.

9%

0%

Merino or plant-based
vs Synthetic

2021 Fibre

Mote to natural graph

We've removed 59 synthetic-heavy styles.

Retail value $7,900,000

We use

ZERO acrylic.

This year, we've made

65% more styles

in 100% merino or plant-based fibres.

0 iconic collections.
100% merino or plant-based fibres.

Knitwear

Knitwear

Nature Dye

Nature Dye

Oasis Baselayer

Oasis Baselayer

0 pieces sold.

Some other ways we are moving to natural...

Plastic-free

We were born to be not only the natural fibre champions, but together with you to be champions of nature.

Thank you for joining us on this journey.

*Plastic-free main materials in our new icebreaker retail stores

The last
9%

The final stretch is the hardest. And our team have some specific challenges to solve.

We're not perfect, but we're relentlessly pursuing our plastic-free goal.

(Nylon)

Strength
(Nylon)

We hate holey socks as much as you do. We use a touch of nylon in our socks for toe and heel strength.

Like many of our competitors, we are struggling to find a natural alternative.

(Elastane)

Stretch
(Elastane)

Imagine your icebreaker underwear without a touch of stretch for comfort.

Our underwear contains around 5% elastane and we are working to develop a bio-based alternative.

Lightweight strength

Lightweight strength
(Polyester)

Our MerinoLoft™ jackets have a fine outer layer of polyester as a lightweight and durable shell for the lofted merino fill.

We’re aiming to find a solution for this outer shell by 2023.

Step inside our business

These reports are the result of our long-term commitment to build an ethical and sustainable business.

Report 2020

Read

Report 2019

Read

Report 2018

Read

Report 2017

Read