Move to natural

Plastic against your skin? We believe there’s a better way and nature has the answers. Feel the comfort of responsibly sourced natural fibre clothing.

Natural ambassadors

Meet the inspiring humans leading change. The advocates for choosing natural solutions. For SS20, our natural ambassadors are highlighting the impact clothing choices have on the environment and how everyone can join the movement towards natural solutions.

#movetonatural

Anna Frost

Ultra-runner

Athlete and Sisu Girls role model Anna Frost can often be found exploring and discovering the world. As a mountain runner and ultra-marathoner, she combines her two great loves of running and travel, taking people with her on the journey to learn about the beauty of nature and being connected to it.

Anna wears a cool-liteTM tee to train closer to nature.

Shop cool-liteTM

Ben Lecomte

Ocean advocate

Ben Lecomte is passionate about raising awareness of plastic pollution and its impact on the environment. He recently swam across the Pacific Ocean on the adventure-meets-science expedition, The Vortex Swim, supported by icebreaker.

Ben wears a nature dye tee to connect with nature and his most natural, authentic self.

Shop nature dye

Riley Elliott

Marine biologist

Known as the ‘shark man’, for his work studying and challenging the misconceptions around these marine predators, Riley Elliott is passionate about communicating science to the public. His goal is to further conservation projects and scientific research.

Riley wears a tech lite tee to connect with nature in his most natural moments.

Shop tech lite

Our plastic-free journey

We're constantly striving for more natural solutions. Good things take time, but we’re excited about our most recent plastic-free initiatives. Join us on our journey to move to a more natural way of living.

sipping
sustainably

icebreaker's sustainable reusable ceramic cups

Our new retail stores are a space to enjoy lower impact living, including having a drink in one of our ceramic cups and refilling at our water stations.

meet our
mannequins

icebreaker's recycled paper papier-maché mannquins

Modeling the latest in recycled paper, and with no adhesives or toxins, our papier-mâché mannequins replace plastic ones in our new store openings.

bags of
progress

close-up of bubbly water

This year we’ve started phasing in low-impact packaging, which is proven to have no adverse impacts on marine life and is non-toxic.

natural
tags

icebreaker's swing tag

From our Fall/Winter ‘19 collection onwards, our swing tags are natural, uncoated card from regenerative sources, and are attached without plastic.

the challenge
is on

icebreaker's headquarters plastic free blackboard

At icebreaker HQ we challenge each other to see which team can go the most days without using plastic. How many days can you do?

transparency
report

icebreaker's logo being embroidered

Want to find out more about how we're choosing natural alternatives and leading the move towards a more natural way of living?
Read our Transparency Report.

Discover our natural alternatives

Shop 100% natural Transparency report

Our plastic-free journey

We're constantly striving for more natural solutions. Good things take time, but we’re excited about our most recent plastic-free initiatives. Join us on our journey to move to a more natural way of living.

sipping
sustainably

Our new retail stores are a space to enjoy lower impact living, including having a drink in one of our ceramic cups and refilling at our water stations.

meet our
mannequins

Modeling the latest in recycled paper, and with no adhesives or toxins, our papier-mâché mannequins replace plastic ones in our new store openings.

bags of
progress

This year we’ve started phasing in low-impact packaging, which is proven to have no adverse impacts on marine life and is non-toxic.

natural
tags

From our Fall/Winter ‘19 collection onwards, our swing tags are natural, uncoated card from regenerative sources, and are attached without plastic.

the challenge
is on

At icebreaker HQ we challenge each other to see which team can go the most days without using plastic. How many days can you do?

transparency
report

Want to find out more about how we're choosing natural alternatives and leading the move towards a more natural way of living? Read our Transparency Report.

Discover our natural alternatives

Shop 100% natural Transparency report

Share your move to natural

Capture a self-portrait of you wearing natural fibres in your element and tag us @icebreakernz. We’ll highlight our favorites each day on our feed.

#movetonatural

“Simply the best active tee I have ever worn.”
cool-liteTM Motion Seamless

“My upper body stayed cool. The Sphere pulled every bead of sweat away from my skin.”
cool-liteTM Sphere

“A great-looking shirt from any perspective.”
tech lite

Be inspired

Our panel series explores the impact of clothing on the environment and what we can all do to make changes in our lives.

How Can Nature Provide the Solutions?

Hosted by Lucy Siegle, ethical journalist, The Guardian

JUNE 2019

We know things are broken. In London, our panel of experts look at some natural solutions to the challenges of modern living.

How Can We Turn the Tide on Plastic?

Hosted by Claudia Muller, EXPEDITION MARKETING MANAGER, THE VORTEX SWIM

SEPT 2019

Hosted in Munich, this panel discusses the everyday changes we can make in our lives to reduce our impact on the planet.

What is Really in my Clothing?

Hosted by Clare Press, sustainability editor at large, Vogue

OCT 2019

In Sydney, our panel of experts discuss what is really in clothing, and how consumer, industry and government can all work together to make better choices for our planet.

The Global Movement to Natural

Wrap up panel

JAN 2020

All over the world, people are waking up to the impact of the fashion industry on the environment. We’re on a mission to change the way people think about clothing. Microfibres from textiles are an invisible threat to our planet. The answer? Move to natural.

“We can make better choices as far as not using single-use plastic, the type of clothing that we buy, and supporting alternative solutions in our everyday life.”

Ben Lecomte