Don’t follow,
Don’t fall in,
Tell a different story,
Head for somewhere new.

21 years ago we had a different idea. An idea big enough to challenge an outdoor clothing industry dominated by companies using plastic and synthetics, with a new, different, and sustainable way of thinking, doing and making.

Our idea was to harness the incredible power of natural fibers to make simple, beautiful, high quality clothing.

We set out to do it with the determination to run our company and make our clothes with care and integrity in every part of the process — from sheep to finished shirt.