Privacy Policy
Last Updated: 14 November 2024
Privacy Policy Statement
At icebreaker, we understand that you care how information about you is collected, used, and disclosed. This Privacy Policy describes information we may collect about you directly or indirectly; how and why we may collect, use, and disclose your information; and the choices you have regarding your information.
This is a comprehensive Privacy Policy that describes all the ways we might handle consumer personal information in the United States and Canada in a variety of contexts, such as when consumers use our websites, mobile applications, or retail locations; buy our products; participate in our promotions and events; or provide information to us in other ways. In some cases, we may collect, use and disclose less personal information or for fewer purposes than is described in this Privacy Policy, but we will not collect, use or disclose personal information beyond the ways described in this Privacy Policy. We process consumers' personal information in different ways and to different degrees, based in part on how consumers choose to interact with us. For example, if a consumer chooses to purchase a product in one of our retail stores without identifying themselves, we would typically collect, use and disclose less personal information than if a consumer chooses to join our customer loyalty program or use our mobile application.
In the United States, icebreaker is a division of VF Outdoor LLC, a subsidiary of VF Corporation, and in Canada, icebreaker is a division of VF Outdoor Canada Co., also a subsidiary of VF Corporation. For purposes of this Privacy Policy, when we use the terms "we," "us" and "our," or similar terms, we are referring to VF Outdoor, LLC in the United States or VF Outdoor Canada Co. in Canada.
Categories of Information We Collect
How Information About You Is Collected
Targeted Advertising and Analytics
Why Your Information Is Collected, Used, and Disclosed
What Information About You Is Disclosed and With Whom
Your Options Regarding Personal Information
Steps We Take to Verify Your Identity
Requests from Authorized Agents
How You Can Opt Out of Promotional Communications
Additional Choices Regarding Cookies and Advertising
Additional Information for Residents of Certain States
Additional Information for Residents of Canada
Changes to This Privacy Statement
Categories of Information We Collect
We collect information that identifies you or that we can associate with you (your "personal information"), as well as information that does not identify you (e.g., anonymous, deidentified, or aggregated data). We may also collect various categories of information directly (from you), or indirectly (from others), as more fully described below. The categories of personal information (including sensitive personal information) that we, or our service providers or contractors on our behalf, collect (or have collected during the preceding 12 months) may include the following:
- Identifiers (such as your name, nickname, account name, unique personal identifier, online identifier/screenname, IP address, driver's license number, or signature),
- Contact information (such as your physical or mailing address, telephone number, or email address),
- Commercial information, including offline and online interactions with us, products or services purchased or considered, and purchasing histories,
- Inferences (such as predictions about preferences or potential purchases we may derive or infer about you based on information we collector psychological traits/ predispositions, behavior, attitudes, intelligence, or abilities/aptitudes, some of which may be assigned by probabilistic methods),
- Sensory information like audio, electronic, visual, thermal, olfactory or similar information (such as call recordings and security camera video data),
- Education information (such as your education status or history),
- Employment information (such as your employment status or history, or your professional information),
- Internet activity (such as browsing activity, search activity, clicks, interactions with websites, applications, chatbots and advertisements, social media information, device and configurations, and use of our in-store (Wi-Fi),
- Demographic information (such as your age, date of birth, sex or gender);
- Physical characteristics (such as your size, height, weight, or other information relevant to your footwear and apparel preferences),
- Financial information (such as your payment information, which we work with a payment processor to process if you make a purchase from us),
- Location data (such as information about your city or zip code, which we may infer from your IP address), and
- Sensitive Personal Information (such as your account information, race, or ethnicity). If you use our mobile apps, with your consent, we may collect information about the precise geolocation of your device.
How Information About You Is Collected
We may collect information about you directly from you or indirectly through third parties, as further described here. When you interact with us, we may collect information about you directly. Examples of direct interaction with us include when you visit our websites, shop in our stores, communicate with our customer service representatives, attend our events, use our mobile applications, participate in our marketing efforts (including contests and sweepstakes), participate in our customer loyalty programs, or in any other way interact directly with us. When we collect information about you directly, we may ask you to affirmatively furnish the information to us (such as when we ask you for your telephone number).
In other circumstances, we may collect information automatically from your electronic device (such as when you download and use our mobile applications or visit our websites) or by observing your activity (such as when you visit our stores). For instance, we use tracking technologies, such as cookies, pixels, and SDKs, to collect information about your interactions with our websites, mobile apps, and marketing communications. These technologies help us improve our Services and marketing communications, personalize your experience, and analyze your interactions with us, including seeing which areas and features of our Services are popular and counting visits. To learn more about the use of such technologies for advertising and similar purposes, please see the “Targeted Advertising and Analytics” section below.
Finally, where permitted by applicable law, third parties may obtain information about you independently, and we may acquire that data (for example, by purchasing the data from a data reseller/broker, receiving it from an advertising network, or gathering it from public records).
We use Google Analytics to better understand how our users interact with our offerings. Information collected by Google Analytics about your visits to our sites is restricted by the Google Analytics Terms of Use (https://marketingplatform.google.com/about/analytics/terms/us/) and the Google Privacy Policy (https://policies.google.com/privacy). Visit https://policies.google.com/technologies/partner-sites to understand how Google uses data when you use our partners' sites or apps. Opt out of Google Analytics at any time by visiting https://tools.google.com/dlpage/gaoptout/.
Targeted Advertising and Analytics
We engage others to serve advertisements, provide analytics services, and perform related services across third-party websites and apps. To do this, we and our vendors use technologies such as cookies, web beacons, pixels, SDKs, mobile identifiers, and other technologies to collect information about your use of our websites and apps and those provided by third parties. The information collected via these technologies may include your IP address, unique identifiers, device type, domain, browser type, operating system, date and time stamp, unique device ID, click-path, pages visited, referring URLs, how frequently you access our offerings, items placed in cart or purchased, and conversion information. This information is used to deliver advertising targeted to you on other companies’ sites or mobile apps, understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content, and better understand your activity.
You can opt out of ad targeting through cookies and similar technologies on our websites by following the prompts behind the Your Privacy Choices link in the footer of our website. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. Depending upon where you reside, you may also have the right to opt out by visiting our websites with a legally recognized universal opt-out signal enabled, such as Global Privacy Control.
In addition to ad targeting activities that rely on cookies, we work with advertising vendors to translate other identifiers, such as your email address or phone number, into a unique identifier (called a hashed value), together with other information, such as items placed in your cart or purchased, conversion information, and other information such as your city or gender, that such vendors can then use to show ads that promote our products to you across the web and in mobile apps. To opt out, please visit https://www.vfc.com/privacy-requests, select “Request to Opt-Out of Selling or Sharing Personal Information,” and provide the requested information.
We may also use certain forms of display advertising and other advanced features through Google Analytics. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to our offerings. Visit the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences to opt-out of certain Google advertising products.
The activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain state privacy laws. Please see “Additional Information for Residents of Certain States” below for details.
Why Your Information Is Collected, Used, and Disclosed
We use the personal information we collect directly and indirectly to conduct our business, to communicate with you, and to provide better products, services, and experiences, as further described below. The specific purposes for which we, or our service providers or contractors on our behalf, may collect and use information about you are (1) to provide the products and services that you have ordered or requested, and to communicate about your orders; (2) to enable and improve our customer service; (3) to address your comments, questions or complaints; (4) to personalize your experiences; (5) to understand your opinions, preferences and shopping habits; (6) to analyze trends and statistics; (7) to administer and fulfill our contests and other promotions, including special discounts for professionals, military personnel, students and first responders; (8) to analyze and improve our websites, mobile applications, facilities, products and services, both on an aggregated and individualized basis; (9) to market our products and services to you, including by sending you marketing communications and other information regarding our products, services, or special events, and to improve our marketing efforts; (10) to share reviews, testimonials, or other user-generated content; (11) to facilitate our merger or acquisition activities; (12) to secure and protect our information and technology systems, as well as information about you and other consumers; (13) to facilitate internal audits, dispute resolution or investigations; (14) to evaluate new technology for our businesses; (15) to conduct market research; (16) to formulate our business strategies; (17) to analyze information about organizations to which you may belong; (18) to enable us to monitor and evaluate our third party service providers or contractors and their activities; (19) to manage our gift card programs, loyalty programs, other stored value programs; (20) to keep records of transactions; (21) to comply with our contractual obligations; (22) to detect and address actual or potential fraud; (23) to establish and maintain data back-ups for our business continuity and disaster recovery; and (24) to comply with various legal obligations or other rules to which we are subject.
What Information About You Is Disclosed and With Whom
We disclose personal information as described in the Targeted Advertising and Analytics section above and in the following scenarios:
VF Family of Brands: We operate under the following brand names: Altra®, Dickies®, Eastpak®, Icebreaker®, JanSport®, Kipling®, Napapijri®, Smartwool®, The North Face®, Timberland®, and Vans®, and we may disclose your personal information within our organization.
Vendors and Service Providers: We may also disclose your personal information with service providers, vendors, and contractors who provide services to us or conduct activities on our behalf. One example of our information-sharing with a service provider is when we disclose your name, address, and similar contact information with a courier service for the purpose of delivering a product to you and notifying you of the status of the shipment. Our service providers and contractors include entities that perform the following activities on our behalf: marketing and advertising; order fulfillment; consumer or market research and analysis; account management; event or promotion management; fraud detection; security; customer service; payment processing; technical support; or product creation.
Public Reviews and Content: If you provide a product review or otherwise post content on our websites, the information is visible to the public.
Law Enforcement Authorities and Individuals Involved in Legal Proceedings: We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
To Protect the Rights of icebreaker and Others: We may disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of icebreaker, our users, the public, or others.
Corporate Transactions: We disclose personal information in connection with, or during negotiations of, certain corporate transactions, including a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
With Your Consent or at Your Direction: We make personal information available to third parties when we have your consent, or you intentionally direct us to do so.
We may also use or disclose information that does not identify you (e.g., anonymous, deidentified, or aggregated data) and, in these instances, we do not attempt to reidentify the information and require that each recipient agrees not to reidentify or allow reidentification of the information. We do not sell consumers' personal information for money.
Children's Privacy
We do not intend to collect personal information from anyone under the age of 16. If you are under the age of 16, you should not provide any personal information to us. If you are a parent or guardian of a child under the age of 16 and suspect they have provided personal information to us, you may contact us using one of the Communication Methods described in this Privacy Policy to notify us so that we may delete the information. Other age requirements may apply to our loyalty programs or other activities and events.
Links To Other Websites
Our websites and mobile applications may contain links to third-party websites to which this Privacy Policy does not apply ("Linked Websites"). Your use of Linked Websites will be governed by the terms of use, privacy policies, and other terms, notices, and policies set forth on or referenced in those Linked Websites.
International Data Transfers
This Privacy Policy describes our policies and procedures in the United States and Canada. We are a global company, and personal information we collect in the United States and Canada may be transferred to other jurisdictions (such as the United States, Canada, and the European Union) as permitted by law, for the purposes described in this Privacy Policy, and the information may become subject to the laws of those jurisdictions and accessible to authorities in those jurisdictions.
Your Options Regarding Personal Information
Requests to Opt Out of Sales, Sharing, and Targeted Advertising
We explain activities that involve sales, sharing, and targeted advertising above. You may opt out of these activities by:
- following the instructions behind the Your Privacy Choices footer link on our website to opt out of such activities via cookies and similar technologies; and
- by visiting https://www.vfc.com/privacy-requests, selecting “Request to Opt-Out of Selling or Sharing Personal Information,” and providing the requested information to opt out of such activities based on your email address and identifiers other than cookies.
Other Consumer Requests
We have established processes by which you or an authorized agent can submit requests regarding your personal information. To exercise your options as described in this Privacy Policy, or if you have privacy questions or concerns, you may contact us in one of the following ways:
- by telephone at +1-877-709-1800;
- by completing the web form at https://www.vfc.com/privacy-requests; or
- by mail at: VF Corporation, Attn: Privacy Officer, 105 Corporate Center Blvd., Greensboro, North Carolina, USA 27408.
Collectively, these are referred to as the "Communication Methods." To effectively exercise your privacy options or inquire about how we handle your personal information, you must use one of these Communication Methods. You may also send questions or complaints to our Privacy Officer using the above Communication Methods, and we will take appropriate steps to address any legitimate concerns or complaints.
The list below describes the types of requests you may make to us regarding personal information we have collected from you:
- Request to Know and Access: You may ask us to provide you with information about the categories of personal information and other information about our processing activities, as well as to provide you with access to your personal information, including in a portable format.
- Request to Delete: You may ask us to delete any personal information that we have collected from you and to direct our service providers or contractors to delete your personal information from their records.
- Request to Correct: You may ask us to correct or update your personal information that has been previously provided to us.
- Request to Opt-Out of Sharing for Third-Party Marketing: You may ask us not to share your personal information with unaffiliated third parties solely for their independent direct marketing purposes (under California's Shine the Light Law).
- Request to Opt-Out of Profiling and Automated Decision-Making: You may ask us not to use your personal information in profiling or automated decision-making processes.
- Request to Opt-Out of the Use or Disclosure of Sensitive Personal Information: You may ask us not to use and/or revoke previously given consent to use your sensitive personal information for certain purposes.
Request to Opt-In: After making an opt-out request listed above, you may choose to opt back in. If we deny a request, in whole or in part, we will provide you with instructions on how to appeal the decision. We will not discriminate against you because you have made a request described in this Privacy Policy or otherwise exercised your rights under applicable law.
Information regarding the consumer privacy requests we received in the prior calendar year is available here.
Steps We Take to Verify Your Identity
For your privacy and security, and to prevent fraud and other harmful activities, when we receive a request (other than requests to opt out of sales, sharing, or targeted advertising) through one of the Communication Methods, we may need to ensure that the person submitting the request is the person they purport to be. Accordingly, we may take reasonable measures to verify the identity of the person submitting the request, as further described in our privacy request web portal.
Requests from Authorized Agents
If you submit a privacy request on a consumer’s behalf as an authorized agent, we may ask you to submit proof of your authority to make a request, such as a valid power of attorney or proof that you have signed permission from the consumer who is the subject of the request. In some cases, we may contact the individual who is the subject of the request to verify their own identity or confirm the authorized agent has permission to submit the request.
How You Can Opt Out of Promotional Communications
When you set up an account or log into your account on our websites or mobile applications, you may have an opportunity to make or change your selections with respect to promotional communications you wish to receive from each brand. You also will have an opportunity to opt out of promotional email messages from us by clicking on an "unsubscribe" hyperlink contained in commercial emails those brands send you. If you receive a text message (SMS or MMS) from one of our brands and would like to opt out of receiving further text messages, you may do so by following the opt-out instructions within the text message.
Additional Choices Regarding Cookies and Advertising
You can usually adjust your browser settings to remove or reject browser cookies. You can also turn off targeted advertising cookies by following the instructions behind the Your Privacy Choices footer link on our website . Your device may include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.
You can learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices or https://youradchoices.ca (if you reside in Canada).
Additional Information for Residents of Certain States
Numerous states have enacted privacy laws that grant their residents certain rights and require specific disclosures (“State Privacy Laws”). If you reside in a state governed by State Privacy Law, including, for example, California, Colorado, Connecticut or Virginia, this section applies to you. This section also serves as our California notice at collection.
In preceding sections of this Privacy Policy, we provide details about how we collect , use, and disclose information about you, as well as our targeted advertising and analytics practices. As required by certain State Privacy Laws, we use the tables below to explain this same information.
Use and Disclosure of Personal Information for Business Purposes
| Category of Personal Information | Categories of Recipients | Purpose of Collection and Use of Personal Information |
|---|---|---|
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As explained above, we collect certain data that is defined as “sensitive” personal information under State Privacy Laws. We obtain your consent to collect this information where legally required. You can opt out or request that we limit our processing of sensitive personal information using the Communications Methods described above .
We retain each category of personal information about consumers for as long as it is reasonably necessary to fulfill the purposes for which it is collected and used. In determining the period of time consumer personal information will be retained, we consider the frequency with which our consumers purchase from us, our consumer's experience, the utility of the information to our business objectives, warranty and recall issues, legal and contractual record retention requirements, and other factors. We do not retain any category of personal information for more than six years following our last interaction with a consumer, unless required or permitted by law.
Sales, Sharing, and Targeted Advertising Activities
We also disclose certain categories of personal information to show you targeted ads on third-party properties and for related purposes, such as understanding the effectiveness of those ads. These disclosures may be considered “sales,” “sharing,” or use of personal information for “targeted advertising” under State Privacy Laws. The table below explains the categories of personal information disclosed for such purposes and the categories of recipients.
| Category of Personal Information | Category of Third Party |
|---|---|
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We do not engage in sales, sharing, or targeted advertising using personal information about consumers we know to be under the age of 16, or higher age where required by law.
Your Rights under State Privacy Laws
Opt Out of Sales, Sharing, and Targeted Advertising: You may opt out of these activities by:
- following the instructions behind the Your Privacy Choices footer link on our website to opt out of such activities via cookies and similar technologies (if your State Privacy Law gives you the right to opt out by visiting our sites with a legally recognized universal opt-out signal, such as the Global Privacy Control, enabled, we will also honor an opt-out choice expressed through such mechanism);
- visiting https://www.vfc.com/privacy-requests, selecting “Request to Opt-Out of Selling or Sharing Personal Information,” and providing the requested information, to opt out of such activities based on your email address and identifiers other than cookies.
Know or Access, Delete, or Correct, and Other Rights: Please see details above explaining other rights granted to you under State Privacy Laws and how to exercise them.
Notice of Financial Incentives
We offer various financial incentives. We may provide coupons, discounts, and other benefits to you for sharing your personal information with us, including, but not limited to, when you sign up for promotional marketing communications, participate in a survey, or join a loyalty program. We may ask you to provide your contact information (such as email address or phone number) and additional categories of personal information requested at the time you opt-in to participate. We will use your personal information as described in the section above, "Why Your Information is Collected, Used, or Disclosed." In order to participate, you will opt in by following the instructions provided. In some cases, you may be subject to additional terms and conditions, which we will provide to you at this time. You may opt out at any time. For promotional marketing, you may unsubscribe by following the unsubscribe or opt-out instructions in our promotional messages. You may also contact us using one of the Communication Methods described above. The value of your personal information is reasonably related to the value of the offer or discount presented to you. We estimate the value of personal information considering factors such as expenses in the administration of the offering. The value to us depends on the benefits offered to you in the financial incentive.
We may offer financial or non-financial incentives in connection with programs that require you to disclose certain personal information, such as a customer loyalty program, but only if you opt in to such an incentive program. If you ask us to delete your information or opt out of the use of your information, we will comply with your request, but you may lose some or all the benefits associated with the incentive program. (For example, if you ask us to delete your personal information, you will lose any accumulated loyalty program points.)
Additional Information for Residents of Canada
If you are a resident of Canada, you may have certain rights in addition to those outlined in the “Your Options Regarding Personal Information” section above.
- Control Cookies and Similar Technologies: In addition to the opt-out rights described above, you may be provided with additional tools to control cookies and similar tracking technologies, such as a consent management tool or preference centre.
- Request to Port: You may have the right to ask us to provide you or someone else (where authorized by law) with a copy of the information we have collected from you, in a structured, commonly used technological format.
- Request to Withdraw Consent: Where we process your personal information based on consent, you have the right to withdraw your consent at any time, subject to contractual and legal restrictions, and reasonable notice.
- Right to Complain: You have the right to contact us with any complaints or concerns about our practices with respect to the handling of personal information.
To exercise these rights, please follow the process described in the “Your Options Regarding Personal Information” section above. We will respond to your request within the time periods provided for by applicable law.
We and our service providers may process and store personal information outside your province of residence or outside of Canada, including in the United States and the EU. We have policies and procedures in place designed to ensure our compliance with this Privacy Policy and applicable laws, including policies and procedures regarding the retention and destruction of personal information, the handling of complaints, and the appropriate management of personal information by our personnel. We restrict access to personal information to those of our personnel with a need to know for the purposes described in this Privacy Policy, which may include personnel in our marketing, customer service, e-commerce, fulfilment, legal, audit, digital technology, and finance departments. We have implemented reasonable security procedures and measures that are intended to protect personal information and our information technology systems that store personal information. Unfortunately, no transmission of information over the Internet nor storage of information electronically can be guaranteed to be 100% secure. By providing your email address in connection with a purchase or your use of our websites, mobile applications, or services, you are consenting to receive electronic notice of any information security issues using your most recent email address in our records.
Changes to This Privacy Statement
We will review our Privacy Policy periodically, and we reserve the right, in our sole discretion, to revise, change or modify this Privacy Policy at any time. We will post any changes to this Privacy Policy on our websites, and they will be effective as of the date of posting. We encourage you to visit this page periodically to review this information. By engaging with us, including by visiting our website(s) or mobile application(s), after this Privacy Policy has been updated, you agree to the updated terms of this Privacy Policy. This Privacy Policy was last updated on November 14, 2024.
Your Privacy Choices