Still wearing plastic? Choose 100% merino clothing.

Choose 100% merino clothing.

Why icebreaker?

We're leading a movement towards a more natural way of living with natural performance alternatives. Our apparel is made with merino wool, a natural fibre that breathes, doesn't smell, is lightweight, manages moisture, and regulates temperature.

Choose 100% merino clothing and move to natural.

Discover the benefits of wearing merino clothing.


Naturally breathable and lightweight, merino fibres allow your skin to breathe.

Naturally odour resistant

Merino has the ability to naturally resist the build-up of unpleasant odours.

Fast drying

Merino fibres are fast drying and great at managing moisture.


Super soft next-to-skin, merino clothing is comfortable to wear for any activity.

Meet the natural adventurers.

Yayoi Matches

Snowboarding, hiking, trail running

To Yayoi, being a natural adventurer means showing respect, love and appreciation to mother nature. Her favourite ways to enjoy nature are snowboarding, hiking, trail running, and camping.

Women’s merino Tech Lite II short sleeve tee.

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Taichiro Naka

Hiking, backcountry skiing

Tai spends his days walking as a Mountain Guide in Aoraki / Mount Cook Village so it's important for him to have comfortable, natural clothing next to his skin.

Men’s merino Tech Lite II short sleeve tee.

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Taylor Rapley

Skiing, climbing, surfing

Taylor loves being in nature and using nature to play and move, whether it’s on a wave or riding down a mountain. 

Women’s ZoneKnit™ merino insulated vest.

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Russ Paver

Ski touring, mountain biking

Rain or shine, Russ spends most of his time exploring the rugged hills around Wanaka, New Zealand. Any adventure out in nature is always a good way to spend time, in his books.

Men’s merino Quantum III long sleeve zip hoodie.

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