They say imitation is the sincerest form of flattery.
But we believe that originality is the better way to go.
Made Different
Made
Different
Don’t follow,
Don’t fall in,
Tell a different story,
Head for somewhere new.
21 years ago we had a different idea. An idea big enough to challenge an outdoor clothing industry dominated by companies using plastic and synthetics, with a new, different, and sustainable way of thinking, doing and making.
Our idea was to harness the incredible power of natural fibres to make simple, beautiful, high quality clothing.
We set out to do it with the determination to run our company and make our clothes with care and integrity in every part of the process — from sheep to finished shirt.
This different way of thinking still drives our business today and runs through every stitch and fibre of every product we make.
Riley wears:
Tech Lite SS Crewe
Tech Lite SS Crewe
It’s all about growing a fibre that takes 12 months with the right tensile strength, fibre quality and characteristics.”
Steve Satterhwaite
Muller Station
icebreaker has maintained it's transparency by developing a business based on close, long term relationships.
Florence wears:
260 Tech Lite Half Zip
260 Tech Lite Half Zip
Tom Liu, Quality Control
7 Year’s Service, Venitra
7 Year’s Service, Venitra
We enjoy a mutual trust with icebreaker. The relationship is more than only the supplier and buyer, we’re a family.”
Karen Chen
Shanghai Challenge
Tom wears:
Anatomica boxers
Anatomica boxers
SUSTAINABILITY ISN’T JUST A FEATURE OF OUR PRODUCTS, IT’S IN THE VALUES AND DESIGN OF OUR BUSINESS.
Read our transparency reportDownload
