Move to natural

Choosing natural is good for us and for the planet.
Join us as we lead a global movement towards a healthier and more sustainable future for everyone.

Meet the change-makers

01­ — what impact does your clothing have?
hosted by Mary Catherine O’Connor, Award-Winning Environmental Reporter

Four experts put the spotlight on the impact of apparel and microfibres on the environment, and discuss how to empower society to be part of a movement for change.

02 — What is the real face of plastic pollution?
Hosted by Mary Catherine O’Connor, award-winning environmental reporter

Sometimes it’s the unlikely suspects that cause the most damage. The panel of experts delve deeper into the issue of microfibres and microplastics in the ocean.

The vortex swim

“The challenge ends, but our mission continues to inspire people and question our relationship with plastic.” Follow Ben Lecomte, ocean advocate and long-distance swimmer, on his journey to raise awareness of plastic waste in the environment.

What impact does your t-shirt have?

Washing synthetic clothing releases plastic microfibers into the oceans – up to 700,000 in one wash. Natural fibres need less washing and use less resources. Wear your icebreaker tee every day, wash it every once in a while.