Still wearing plastic? Choose 100% merino clothing.

Choose 100% merino clothing.

Why icebreaker?

We're leading a movement towards a more natural way of living with natural performance alternatives. Our apparel is made with merino wool, a natural fibre that breathes, doesn't smell, is lightweight, manages moisture, and regulates temperature.

Choose 100% merino clothing and move to natural.

Discover the benefits of wearing merino clothing.

Fast drying

Merino fibres are fast drying and great at managing moisture.

Thermoregulation

Merino has the ability to naturally resist the build-up of unpleasant odours.

Comfortable

Super soft next-to-skin, merino clothing is comfortable to wear for any activity.

Fast drying

Merino fibres are fast drying and great at managing moisture.

Meet the natural adventurers.

Taichiro Naka

Hiking, backcountry skiing

Tai spends his days walking as a Mountain Guide in Aoraki / Mount Cook Village so it's important for him to have comfortable, natural clothing next to his skin.

Men’s ZoneKnit™ merino insulated long sleeve zip hoodie.

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Taylor Rapley

Skiing, climbing, surfing

Taylor loves being in nature and using nature to play and move, whether it’s on a wave or riding down a mountain. 

Women's merino 200 oasis long sleeve crewe thermal top

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Russ Paver

Ski touring, mountain biking

Rain or shine, Russ spends most of his time exploring the rugged hills around Wanaka, New Zealand. Any adventure out in nature is always a good way to spend time, in his books.

Men’s merino 260 tech long sleeve crewe thermal top

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