Still wearing plastic?

For many of us the answer is, uncomfortably, yes.

In 1995, a broke 24 year-old named Jeremy Moon pondered a curious thing: " Why is it that when we head outdoors to enjoy nature, we dress in clothing made from plastic?"

The uncomfortable truth is, plastic is still the dominant textile in the fashion and apparel industry world-wide. Conservatively speaking, statistics tell us that half of the clothes in our wardrobes (and on our backs right now) are in fact made from materials derived from petro-chemicals.

We care about the natural food we put in our body and natural cosmetics, yet may still be wearing clothes made from petro-chemicals? We believe natural fibres feel and perfrom naturally better for you and the planet.

Don't wear plastic, wear icebreaker. Merino breathes, doesn't smell, it's lightweight, easy to care for, manages moisture and regulates temperature.

It's time to move to natural and choose 100% natural fibre clothing.


 
 

Still wearing plastic?
For many of us, the answer is uncomfortably - yes.


We think nature has a better way.


Merino is naturally breathable, odor resistant, comfortable, is naturally renewable and made in nature, not in a petro-chemical lab.

Did you know you may be wearing plastic? If you're currently wearing plastic apparel and want to try more natural fibres, enter the draw to #movetonatural below.

Share a picture of your label that contains 'plastic' and you'll go in the draw to win 1 of 100 100% merino Tech t-shirts.


Simply use the form below.


*Terms & conditions apply.


 
 

*Terms and Conditions

 
 

Choose 100% merino clothing.