Design Principles

The Design Principles That Guide Us

Simplicity

With elegant simplicity comes timelessness that doesn’t date.

Longevity

Icebreaker is the polar opposite of fast fashion. Through high quality performance our goal is to thrive in your wardrobe and during your activities for many seasons.

Versatility

Our clothes transcend single usage - we make multi-functional pieces that adapt to your life and style, on the mountain, in the city and at home.

Purpose

We make purposeful clothing that responds to your body’s active needs. Our zoned merino base layers have layers for both heat retention and heat dumping. Our t-shirts come in a casual cut for travel and an athletic cut for working out.