100% conscious
by nature

Adrian Grenier is an environmentalist and actor who moves to natural. “There’s only so much we can control in the world, but we certainly can control our own actions and behaviors.”

Meet Adrian Shop 100% Merino

Style
by nature

Our lifestyle collection is perfect for your urban life on the move, with stylish and lightweight pieces in natural merino that stay fresh and crease-free all day.

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Natural apparel for your life, made with superfine merino wool.

Our merino fiber is grown in the rugged Southern Alps of New Zealand, where it faces the ultimate field test. Durable, lightweight and soft, merino wool is warm in the winter and cool in the summer. Our versatile range of clothes includes base layers, men’s and women’s underwear, T-shirts and jackets. From city to mountain, hiking, skiing or laidback living, icebreaker is a sustainable choice for you and the planet.
Move to natural.