For laid back days
(and nights).

Naturally soft and versatile, these 100% merino wardrobe staples will heighten your comfort and keep you cozy, laidback style never looked so good.

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A natural start.

Start the day right with nature next to your skin to enjoy the all-day comfort of merino. Slip into our collection of breathable and seriously soft underwear essentials.

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Our design principles

Longevity. Versatility. Sustainability.

icebreaker is the polar opposite of fast fashion. Our clothes transcend single usage - we make multi-functional pieces that adapt to your life and style, on the mountain, in the city and at home. We believe in leaving the planet better than we found it by not wasting precious resources and considering every step in the process.

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Natural apparel for your life, made with superfine merino wool.

Our merino fiber is grown in the rugged Southern Alps of New Zealand, where it faces the ultimate field test. Durable, lightweight and soft, merino wool is warm in the winter and cool in the summer. Our versatile range of clothes includes base layers, men’s and women’s underwear, T-shirts and jackets. From city to mountain, hiking, skiing or laidback living, icebreaker is a sustainable choice for you and the planet.
Move to natural.

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Activewear

Best sellers