100% curious
by nature

Meet Dr Michelle Dickinson, aka Nanogirl, a storyteller and nanoscientist who moves to natural. "Rather than trying to invent something new, I think about how things have been done by nature already."

by nature

Our lifestyle collection is perfect for your urban life on the move, with stylish and lightweight pieces in natural merino that stay fresh and crease-free all day.

100% comfort
by nature

A passionate advocate for the planet, Adrian Grenier wears our 100% merino knitwear for conscious comfort.

Best of the last

Shop Spring / Summer '20
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Natural apparel for your life, made with superfine merino wool.

Our merino fiber is grown in the rugged Southern Alps of New Zealand, where it faces the ultimate field test. Durable, lightweight and soft, merino wool is warm in the winter and cool in the summer. Our versatile range of clothes includes base layers, men’s and women’s underwear, T-shirts and jackets. From city to mountain, hiking, skiing or laidback living, icebreaker is a sustainable choice for you and the planet.
Move to natural.