Stop the cycle.

We're on a laundry strike for Earth Day. Join us and wear your merino icebreaker tee for a week without washing it. Natural fibers mean less washing, less waste and less synthetic microfibers washed into the environment.

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1 tee. 7 days.

Did you know, you can wear an icebreaker tee for a week without washing it? It's made with natural fibers, so it won't smell. Seriously.

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Natural apparel for your life, made with superfine merino wool.

Our merino fiber is grown in the rugged Southern Alps of New Zealand, where it faces the ultimate field test. Durable, lightweight and soft, merino wool is warm in the winter and cool in the summer. Our versatile range of clothes includes base layers, men’s and women’s underwear, T-shirts and jackets. From city to mountain, hiking, skiing or laidback living, icebreaker is a sustainable choice for you and the planet.
Move to natural.