New season essentials

Spring/Summer ‘21.
Soft, natural fibres. Fresh and breezy pieces. Comfort on the couch or out and about. Say hello to a new season of moving to natural.


Join us and each time you spend, you’ll earn points that add up to rewards. From exclusive season previews to member-only offers, you can feel closer to nature with your nature.rewards.

Best of the last

Shop Fall / Winter '20


What if you could see everything we do? Explore our third Transparency Report, to find out how you can make more natural choices in your wardrobe.

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Natural apparel for your life, made with superfine merino wool.

Our merino fiber is grown in the rugged Southern Alps of New Zealand, where it faces the ultimate field test. Durable, lightweight and soft, merino wool is warm in the winter and cool in the summer. Our versatile range of clothes includes base layers, men’s and women’s underwear, T-shirts and jackets. From city to mountain, hiking, skiing or laidback living, icebreaker is a sustainable choice for you and the planet.
Move to natural.