Reduce your impact 

We’re on a journey to have all plastic-free fabrics by 2023. So that you can make choices that are naturally better.

nature.rewards

Join us and each time you spend, you’ll earn points that add up to rewards. From exclusive season previews to member-only offers, you can feel closer to nature with your nature.rewards.

Best of the last

Shop Fall / Winter '20

Full
transparency

What if you could see everything we do? Explore our third Transparency Report, to find out how you can make more natural choices in your wardrobe.

Need a Gift?
Shop Gift Cards $

Natural apparel for your life, made with superfine merino wool.

Our merino fiber is grown in the rugged Southern Alps of New Zealand, where it faces the ultimate field test. Durable, lightweight and soft, merino wool is warm in the winter and cool in the summer. Our versatile range of clothes includes base layers, men’s and women’s underwear, T-shirts and jackets. From city to mountain, hiking, skiing or laidback living, icebreaker is a sustainable choice for you and the planet.
Move to natural.