There are easier ways to get up a mountain. But we take the hard way.
Because it’s the only way to progress.

Taking the hard way means we develop performance fabrics out of merino wool.

Discover the benefits of wearing merino clothing.


Naturally breathable and lightweight, merino fibres allow your skin to breathe.


Merino has the ability to naturally resist the build-up of unpleasant odours.

Fast drying

Merino fibres are fast drying and great at managing moisture.


Super soft next-to-skin, merino clothing is comfortable to wear for any activity.

That means raising sheep, nurturing them, shearing them, and creating garments designed to help you feel and perform naturally better.

Women's Merino 260 Tech Long Sleeve Half Zip Thermal Top

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It’s a long, challenging journey. But that’s what we’re made for.

Men's 260 ZoneKnit™ Merino Long Sleeve Half Zip

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We’re actually quite a bit like merino sheep ourselves.
Averse to shortcuts. Stoic in the face of obstacles. No mountain too big, no trail too steep.

Women's Merino 200 Sonebula Long Sleeve High Neck Thermal Top

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And there’s a bit of merino in all of us.
So get out there.
Take the hard way.