Still wearing plastic? Choose merino clothing.

Choose merino clothing.

Why icebreaker?

We're determined to lead the way towards a more natural way of living with natural merino and plant-based performance alternatives. Merino wool breathes, doesn't smell, it's lightweight, comfortable, absorbs sweat and regulates temperature.

Feel comfortable in your clothing and move to natural.

Discover the benefits of wearing merino clothing.


Naturally breathable and lightweight, merino fibres allow your skin to breathe.


Merino has the ability to naturally resist the build-up of unpleasant odours.

Fast drying

Merino fibres are fast drying and great at managing moisture.


Super soft next-to-skin, merino clothing is comfortable to wear for any activity.

Meet the natural adventurers.


Yayoi Matches

Snowboarding, hiking, trail running

To Yayoi, being a natural adventurer means showing respect, love and appreciation to mother nature. Her favourite ways to enjoy nature are snowboarding, hiking, trail running, and camping.

Women's Merino 260 Tech Long Sleeve Half Zip Thermal Top

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Taichiro Naka

Hiking, backcountry skiing

Tai spends his days walking as a Mountain Guide in Aoraki / Mount Cook Village so it's important for him to have comfortable, natural clothing next to his skin.

Men's 260 ZoneKnit™ Merino Long Sleeve Half Zip

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Taylor Rapley

Skiing, climbing, surfing

Taylor loves being in nature and using nature to play and move, whether it’s on a wave or riding down a mountain. 

Women's Merino 200 Sonebula Long Sleeve High Neck Thermal Top

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1 base layer, 7 days.

Wear icebreaker for 7 days and discover the benefits of natural merino fibres

Challenge accepted?
Naturally odoar