![Plastic](https://assets.icebreaker.com/image/upload/v1710835279/plg/2024/KIR/240315-IB-KIR-texture-plastic_desk.png)
![Plastic](https://assets.icebreaker.com/image/upload/v1710835710/plg/2024/KIR/240315-IB-KIR-texture-plastic_mob.png)
![Merino](https://assets.icebreaker.com/image/upload/v1710835740/plg/2024/KIR/240315-IB-KIR-texture-merino_desk.png)
![Merino](https://assets.icebreaker.com/image/upload/v1710835770/plg/2024/KIR/240315-IB-KIR-texture-merino_mob.png)
Forget fake
We're on a mission to redefine outdoor clothing with nature's performance fibres.
Since 1995, icebreaker has recognised merino's potential to surpass synthetics and plastics for a better future. Merino wool is unlike anything you've tried before, and the perfect choice for unparalleled performance.
We didn't hit our 2023 100% plastic-free goal, but we're proud of our journey so far.