Uncompromising transparency: we boldly acknowledge our 2023 100% plastic-free goal was not achieved; we proudly celebrate our failure of only reaching 96.14% plastic-free.
Discover our progress and vision for the future.
96.14%
plastic-free fibers.
Progress over perfection.
Uncompromising transparency: we boldly acknowledge our 2023 100% plastic-free goal was not achieved; we proudly celebrate our failure of only reaching 96.14% plastic-free.
100% merino wool traced back to the source.
Always mindful of the 'How'.
For icebreaker, sourcing fibers responsibly is a given, not an exception. We can trace the origin of 100% of our merino wool.
14% of remaining synthetics substituted with bio-based alternatives.
We are always on the quest for solutions, leading the revolution on fabrics by exploring bio-based alternatives to help pave the way to a petrochemical-free future.
10 year supply contract between icebreaker and growers.
We know our supplier by name.
Fewer suppliers means better relationships. We continuously work to build strong partnerships with suppliers at all tiers of our global supply chain. So far 70 growers have signed a 10-year supply contract with us, and counting.
100% of our Growers Club members have signed up to ZQRX programme.
Partnering up for the greater good.
Being part of the ZQRX programme with our merino wool growers supports us on our journey towards our aim of moving to regeneratively grown wool.
100% of our wool will be sourced from growers using regenerative practices by 2028.
Give back more than we take.
Regenerative is the future, our future. We're focused on regenerative farming principles and renewable resources to help lighten our environmental footprint.
Nature has and always will be our guide on this journey. Will you join us?
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