Frequently Asked Questions


What is the nature.rewards Programme?
When you join the Programme, you can earn points on your purchases made on the New Zealand icebreaker website at or "Participating Stores". Points will be earned during each nature.rewards Year.


What is a nature.rewards year?
From 4 August 2020 onwards*, a nature.rewards Year is defined as a year from when you signed up to the nature.rewards program. For example, if you join on the 1 September 2020, your nature.rewards year will end on the 31 August 2021


*What if I joined nature.rewards before 4 August 2020?
With icebreaker’s upgraded program, all members who joined prior to 4 August 2020 will have a new join date, which is 4 August 2020. As such, the nature.rewards year for these members will be from 4 August 2020, to 3 August 2021.


Am I eligible to join the nature.rewards Programme?
You must be at least 18 years of age or above to become a member. Employees of icebreaker Ltd and all its affiliates and subsidiaries, and/or individuals receiving a discount or free product to represent the icebreaker brand are not eligible.


How do I join the nature.rewards Programme?
You may register to become a nature.rewards Programme Member online at by creating an account.

You are responsible for providing the correct email address to receive points and rewards. As a result, each Member is responsible for maintaining accurate and updated personal information, including your email address. You may update your personal information online at, by emailing, or by calling 0800 000 065.

You may opt-out of the Programme at any point in time by emailing, or by calling 0800 000 065.


When can I join the nature.rewards Programme?
You may join the Programme at any time from August 4 2020.


How do I earn points?
Points can be earned and accumulated during the nature.rewards Year.

You will receive fifty (50) points when you sign up for an account and register as a Member. This can be done on Alternatively, this can also be cone with the assistance of retail staff in the “Participating Stores”. When you shop at you will receive ten (10) points for every NZ$1 spent on eligible full-price product, five (5) points for every NZ$1 spent on eligible discounted product. Other activities will be announced by icebreaker from time to time.

There will be a delay between the time of purchase and the actual award of points to your account. During this period, the status will be marked as 'Pending'. Products that are returned will count towards the deduction of points eventually awarded. Once the points are confirmed and awarded, the status will be marked as 'Approved'. Points have no cash value. You cannot give or transfer your points to anyone else.


Can I earn points for purchases made during a promotional activity and/or sale?
Purchases made during a promotional period will not be eligible to earn points unless explicitly stated.


Which are the "Participating Stores" in which this programme is available?

Store Physical address
icebreaker Albany Outlet 7 Triton Drive, Rosedale, 0632
icebreaker Auckland Airport Shopping Centre Outlet Airport Shopping Centre, 1 John Goulter Dr, Auckland Airport, Auckland, 2022
icebreaker Napier TouchLab 65 Emerson Street, Napier, New Zealand, 4110
icebreaker Newmarket TouchLab 277 Broadway, Newmarket, Auckland, 1023
icebreaker Otaki Outlet 203 Main Highway, Otaki, 5512
icebreaker Ponsonby TouchLab Shop 5, 130 Ponsonby Road, Ponsonby, Auckland, 1001
icebreaker Commercial Bay TouchLab Tenancy 67, Tier 1, 7/21 Queen St, Auckland, 1010
icebreaker Riccarton TouchLab Westfield Riccarton, 129 Riccarton Rd, Riccarton, Christchurch, 8041
icebreaker Hornby Outlet Dress-Smart Outlet Centre, 409 Main S Road, Hornby, Christchurch, 8042
icebreaker Wellington Airport TouchLab Tier 1, Main Terminal, Wellington Airport, Stewart Duff Drive, Wellington, 6022
icebreaker Queenstown TouchLab 19-25 Ballarat Street, Queenstown 9300


Can my points be converted into cash or used to redeem rewards?
No. Accumulated points are used for the sole purpose of determining the Membership Tier you achieve within a nature.rewards Year.


Do my accumulated points expire?
All the points you have earned within a nature.rewards Year will continue to accumulate until the end of your nature.rewards year. At the end of your nature.rewards year, all your accumulated points will be reset to zero (0).


How do Membership Levels work?
Levels are tied to the points you earned within a nature.rewards Year. Each Tier brings with it associated Tier Rewards. You will start off with zero (0) points at Tier 0 upon registration as a Member. You will progressively get upgraded to higher Levels upon accumulating a certain amount of points within the nature.rewards Year ending March 31 2021.

Accumulated Points Membership Tier
0 – 1,999 Member (Tier 0)
2,000 - 4,999 Seeker (Tier 1)
5,000 - 9,999 Adventurer (Tier 2)
≥10,000 The Natural (Tier 3)

Does my Membership in a Tier expire?
Members achieving the Seeker, Adventurer and The Natural Levels will remain within that Tier for a maximum of two (2) nature.rewards Years. For example, if John achieves the Adventurer Tier in his first year of nature.rewards, he will enjoy Adventurer Tier rewards until the end of his second year of nature.rewards.


Will I be stuck within a certain Tier throughout the entire Year 2?
It depends. For example, John will remain within the Adventurer Tier until he accumulates more than 10,000 points any time between the beginning and end of his nature.rewards year. As soon as he accumulates more than 10,000 points, John will immediately achieve The Natural Tier, in which he will be eligible to stay until the end of his second year in nature.rewards.


What rewards and benefits do I receive as a Member?
(A) You get Instant Rewards upon earning a certain amount of points within an nature.rewards Year:
• Signing up - 10% off discount coupon, one-time use
• First 2,000 points - NZ$20 discount coupon, one-time use
• Next 3,000 points - NZ$60 discount coupon, one-time use
• Next 5,000 points - NZ$150 discount coupon, one-time use

Instant Rewards are discount vouchers issued electronically for discount off purchases from and applicable subject to these Programme terms. They are not Gift Cards or Digital Gift Cards of icebreaker. They expire at the end of the 3rd calendar month from the date of issuance.

Each Instant Reward will contain a unique code that may be used at by entering the code during checkout. Prior to an Instant Reward expiring, the value of each voucher must be utilized in its entirety within individual purchases.

Instant Rewards are not convertible to or redeemable for cash and/or exchange for other rewards. Instant Rewards may only be used and applied on Return of items purchased with an Instant Reward will not result in the reinstatement of the Instant Reward. icebreaker reserves the right to change the value of the Instant Reward voucher associated to a Tier at any time.

(B) You will also be entitled to Tier Rewards. Members achieving the Seeker, Adventurer and The Natural Levels at any time during the nature.rewards Year will enjoy Tier Rewards exclusively tied to the respective Levels.

Tier Rewards are benefits you will enjoy so long as you are within the Tier. All Tier Rewards you are entitled to are made visible to you within your account in You will also receive emails from time to time to remind you of your Tier Rewards.

Tier Rewards are not convertible to, or redeemable for cash and/or exchange for other rewards.

Accumulated Points Membership Tier Tier Rewards
0 – 1,999 Member (Tier 0)
  1. 10% off coupon code, one-time use
  2. Exclusive updates of upcoming events, product launches and end of season sales via Email Newsletters
2,000 - 4,999 Seeker (Tier 1)
  1. Tier 0 benefits
  2. Free standard shipping on next order
  3. Early access to Sales
  4. Early access to New Season/Product Launches
5,000 - 9,999 Adventurer (Tier 2)
  1. Tier 1 benefits
  2. Free standard shipping for 3 months
  3. Exclusive preview to new products
  4. Exclusive promotions/offers
≥10,000 The Natural (Tier 3)
  1. Tier 2 benefits
  2. Free shipping


Where can I use the discount coupons issued to me?
Rewards in the form of discount coupons can be applied on purchases made on the website or any of the “Participating Stores”, subject to their expiry dates. Each discount coupon must be applied in its entirety within a single order. The discount coupon’s value cannot be partially applied, split across multiple orders or saved for future orders.


What Email and Privacy Policies govern my Membership Subscription?
By registering for the Programme, you agree to receive transactional emails regarding the nature.rewards Programme from icebreaker. These may include information about Points, Levels, Instant Rewards, Tier Rewards, Programme updates, and other related materials at the discretion of icebreaker. Members may not unsubscribe from transactional emails of the Programme, but can cancel their membership in the Programme as described in the General Terms. When registering for the Programme, Members will have the option of signing up to receive promotional email offers and updates from icebreaker. Members may unsubscribe from icebreaker promotional emails at any time via the unsubscribe link in those emails.

By registering for the Programme, you consent to the collection, use and disclosure of your personal information as described in the icebreaker Privacy Policy.