Keep it Real

We're on a mission to redefine outdoor clothing with nature's performance fibers. Since 1995, icebreaker has recognized merino's potential to surpass synthetics and plastics for a better future. Merino wool is unlike anything you've tried before, and the perfect choice for unparalleled performance.

Make the Switch to Natural Merino Wool

At icebreaker, we pride ourselves on creating fabrics that harness the power of nature’s own fibers. Merino wool is nature’s original technical fabric, trusted for centuries and made to support your every adventure. Breathable, thermoregulating, and incredibly soft, merino wool adapts to your body, keeping you comfortable in all conditions. Unlike synthetic fibers, merino is sustainably sourced, making it a choice that’s as good for the planet as it is for you. Stay fresh, feel confident, and experience the comfort of real, uncompromising quality with 100% merino wool clothing.